What is YAOXIAOSHU ?

YAOXIAOSHU is an original IP from China. I hope to represent a group of people. When we explore this world, we can still hold onto our ideals and remain kind. Personality: Calm and composed, “free”, “idealistic”, “paranoid”.

• Freedom: not to be defined, not to be solidified, not to be assumed
• Ideal: Idealism Driven by Positive Values
• Paranoia: Persistently pursue the ultimate

In addition, YAOXIAOSHU has another partner called:Y-218 digital robot. The little tree swaying on the other side:YAOXIAOSHU MAX. and YAOXIAOSHU Trendy Play: YAOXIAOSHU Y1

Why is it called YAOXIAOSHU ?

Yao: It means to soar high. I hope this IP (YAOXIAOSHU) has the qualities of a tree: tenacity, optimism, and ordinariness.
I hope YAOXIAOSHU's little tree can grow up gradually, turn into a forest, become a forest, and transform from one person into a group of people.

Why does YAOXIAOSHU look like this ?

The IP image is designed based on the author (Big Tree) with a naturally curly and explosive hairstyle, featuring a visual design that is de-emotionalized and flattened. As the basic image and brand graphic LOGO of YAOXIAOSHU .
Black and white minimalism is our style, direct and confident. We need to face our true selves and start from within.

YAOXIAOSHU Shaking a small tree represents a group of people, regardless of gender or age. Black and white minimalism is compatible with different lives. The design of “Black Face” aims to hide expressions, allowing users to experience and interpret what they think of as shaking a small tree by themselves. Everyone can be their own YAOXIAOSHU and shake the little tree.