YAOXIAOSHU is an original IP from China. It aspires to represent a group of people who, while exploring the world, can still hold onto their ideals and maintain kindness. Personality traits: calm and composed, embodying “freedom,” “idealism,” and “obsession.”
Freedom: not to be defined, not to be solidified, not to be assumed
Ideal: Idealism Driven by Positive Values
Paranoia: Persistently pursue the ultimate
YAOXIAOSHU
The Story of Little Shaker Tree
"YAOXIAOSHU" is an independent illustrated journal performed by Yao Xiaoshu: Your Story X YAOXIAOSHU
De-personalized digital form / Variable spiritual vessel Y1 (Formless) is an original art sculpture/designer toy, adopting a minimalist style of edges and facets, integrated with the Yao Xiaoshu image to abstract an entirely new art toy IP
Yao Xiaoshu Sampan No. 1: The first mobile coffee/shop in the Yao Xiaoshu Sampan Project. Originally designed and hand-built by Dashu. Many subsequent experiments and practices of the Sampan Project will be realized on Sampan No. 1.
Yao (摇): means "soaring upward" (as in the direction of the wind), reflecting the hope that this IP (YAOXIAOSHU) embodies the qualities of a tree: resilience, upward growth, and ordinariness. I hope YAOXIAOSHU's little tree can grow up gradually, turn into a forest, become a forest, and transform from one person into a group of people.
3. Why does YAOXIAOSHU look the way it does?
The IP image is designed based on the author (Big Tree) with a naturally curly and explosive hairstyle, featuring a visual design that is de-emotionalized and flattened. As the basic image and brand graphic LOGO of YAOXIAOSHU . Black and white minimalism is our style, direct and confident. We need to face our true selves and start from within.
*YAOXIAOSHU represents a group of people. Black and white.RepresentationCompatible with different lifestyles. The “Black Face"”design is intended to conceal expressions, allowing users to define their own interpretation of YAOXIAOSHU.
Integrating the YAOXIAOSHU image with everyday items, using them as a medium to convey our understanding of freedom, individuality, and ideals. Black-and-white minimalism is our style—direct and confident.
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An independent store featuring a price-stable original IP
The Shake Tree App is an independent niche community and social app, providing services and platforms for a small group of Shake Tree users, including communication, life sharing, and marketplace features.
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Discover and respect every different attitude toward life.
The "Shake the Little Tree" sampan plan aims to combine coffee with the "Shake the Little Tree" IP and products, creating a small offline scenario to communicate and exchange what "Shake the Little Tree" does with friends.
