In February 2021, Xiami Music shut down. Despite being backed by Alibaba, this idealistic music platform, which was driven by capital, struggled several times and eventually collapsed. Another sentimental music APP, Douban FM, was also on the verge of collapse.
From Xiami to douban to same, these niche apps have all developed well in the early stage. But when they reach a certain scale, they have to face a choice. After swallowing the "capital" Viagra, they may feel happy for a while, but in the end, they will only be drained dry.
There is hardly any place for idealism in the domestic Internet. Although Lao Ma advocated "idealism" within Alibaba, it was clearly an interpretation of another kind of belief. Capital is the essence of the Internet industry. Powerful and greedy.
Despite this, I still believe or hope that truly independent and niche Internet products can emerge. I hope that China's Internet or business environment can accommodate some independent apps, allowing these young seedlings to grow into independent brands that are not driven by capital for profit.
Someone has to do something sentimental. Besides money, there can also be beauty.