YAOXIAOSHU Vol.94 | The Obsession with Good Taste

We have been advancing the "Shake the Little Tree Sampan Plan" recently, aiming to combine coffee with the Shake the Little Tree IP and its products, creating a small offline space for interaction with users (Sampan No. 1 Mobile Coffee Cart & Store). This will allow us to share what Shake the Little Tree is doing with our friends, and also enable them to communicate with each other...

Coffee serves as the medium for this encounter, so making great-tasting coffee is a fundamental prerequisite. As a result, we have spent a significant amount of time selecting coffee beans, testing extraction ratios, and equipment. However, one skill has consistently fallen short of the standard—latte art. Despite investing considerable time, we are not always able to produce beautiful patterns. Thus, between taste and appearance, we have chosen to continue enhancing the flavor. Perhaps we may eventually create beautiful latte art, but compared to attractive patterns, great taste remains our enduring pursuit.

Therefore, Shake the Little Tree Coffee will become a brand that is obsessively focused solely on “great taste.” As for aesthetics, we leave that to you—the coffee drinker... 

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